How to become a plus-size model in the fashion industry

plus size model

In recent years, the fashion industry has witnessed a significant shift towards inclusivity and diversity, leading to a growing demand for plus-size models.

This positive change reflects a recognition that beauty comes in all shapes and sizes, and consumers want to see themselves represented in the fashion world.

In this blog post, we will explore how to embark on a successful career as a plus-size model, addressing misconceptions, offering guidance, and highlighting the importance of body positivity and self-care along the way.

Dispelling Misconceptions and Stereotypes

Unfortunately, plus-size modeling has long been subject to misconceptions and stereotypes. It’s crucial to address and debunk these falsehoods, such as the belief that plus-size models aren’t as marketable as their straight-size counterparts.

The truth is that the demand for diverse body types is increasing, and many brands are embracing inclusivity to cater to a broader audience.

Step-by-Step Guidance to Start Your Career

Here is the step-by-step guidance to start your career as a plus-size model:

Building Confidence:

Starting a career in any industry requires confidence, and the modeling world is no different. Embrace your unique beauty and focus on self-acceptance. Practice positive self-talk and surround yourself with supportive and uplifting individuals who believe in your potential. Building confidence is an ongoing process, so be patient and kind to yourself.

Finding Representation:

To kick-start your journey, it is crucial to find representation from a reputable modeling agency that specializes in plus-size models. Research and identify agencies that align with your career goals and values.

Look for agencies that have a track record of working with successful plus-size models and have established connections within the industry.

Developing a Professional Portfolio:

Creating a professional portfolio is essential for showcasing your talent and versatility to potential clients and agencies.

Invest in a high-quality photoshoot to capture different looks, styles, and poses that highlight your unique features. Collaborate with experienced photographers, stylists, and makeup artists who understand how to enhance your natural beauty.

Aim to have a diverse range of images that demonstrate your ability to adapt to various fashion genres and settings.


Networking plays a crucial role in the modeling industry. Attend industry events, fashion shows, and seminars to connect with industry professionals, photographers, designers, and fellow models.

Engage in meaningful conversations and build relationships with key individuals who can potentially open doors for you in the future. Networking can provide valuable insights, guidance, and opportunities for growth.

Casting Calls and Auditions:

Keep a close eye on casting calls and audition opportunities. Stay connected with your agency to receive updates on relevant opportunities.

Additionally, utilize online platforms and social media to stay informed about casting calls and open auditions. Prepare yourself by practicing your walk, refining your poses, and presenting yourself professionally.

Remember to bring your portfolio and a positive attitude to leave a lasting impression.

Embracing Body Positivity and Self-Care:

As a plus-size model, it is vital to embrace body positivity and prioritize self-care throughout your career. Surround yourself with positive influences and seek support from individuals who celebrate body diversity.

Take care of your physical and mental well-being by engaging in activities that bring you joy, practicing self-care rituals, and fostering a healthy mindset. Remember that true beauty comes from confidence and self-acceptance.

Leveraging Social Media and Personal Branding:

Social media platforms offer incredible opportunities to promote yourself as a plus-size model and build a personal brand. Create an online presence that reflects your unique style, personality, and aspirations.

Regularly update your social media accounts with professional photos, behind-the-scenes glimpses, and meaningful captions.

Engage with your followers, collaborate with other content creators, and utilize relevant hashtags to expand your reach and attract potential clients.

Continuous Learning and Industry Insights:

Stay informed about the plus-size modeling industry by researching notable agencies, brands, and campaigns that champion body diversity.

Keep up with the latest trends, news, and industry events. Subscribe to industry magazines, follow influential figures in the industry, and participate in workshops or classes to enhance your modeling skills.

Continuous learning and staying informed will help you navigate the industry with confidence.

The Power of Networking and Auditions

Here’s a section on the power of networking and auditions in the context of becoming a plus-size model:


Networking is a powerful tool that can open doors and create opportunities in the modeling industry. By connecting with industry professionals, photographers, designers, and fellow models, you can expand your network and increase your chances of success. Here are some key points to keep in mind:

Attend Industry Events: Make an effort to attend industry events such as fashion shows, modeling conventions, and trade shows.

These gatherings provide excellent opportunities to meet influential people in the industry and make valuable connections. Be prepared with your portfolio and business cards to leave a lasting impression.

Engage in Conversations: Networking is not just about collecting contacts; it’s about building meaningful relationships. Engage in conversations with industry professionals and show genuine interest in their work.

Ask questions, listen actively, and be respectful. Building a strong rapport can lead to future collaborations and recommendations.

Utilize Online Platforms: In addition to in-person networking, leverage online platforms to connect with industry professionals and fellow models. Join relevant social media groups, participate in discussions, and share your insights and experiences.

Engaging with others online can help you establish connections beyond geographical boundaries.

Build Relationships: Networking is not a one-time activity but an ongoing process. Take the time to nurture your professional relationships.

Stay in touch with people you meet, follow up after events, and express gratitude for their time and advice. Building a solid network requires effort and genuine interest in others’ success.

Auditions and Casting Calls:

Auditions and casting calls are critical opportunities for aspiring models to showcase their talent and land modeling jobs. Here’s how to make the most of these auditions:

Stay Informed: Stay updated on casting calls and auditions by staying connected with your modeling agency, following industry news, and utilizing online platforms dedicated to sharing modeling opportunities. Regularly check websites, social media accounts, and casting platforms for announcements.

Be Prepared: When you receive information about an audition or casting call, thoroughly read the details and requirements. Prepare accordingly by practicing your walk, perfecting your poses, and researching the brand or client holding the audition.

Arrive on time and bring all the necessary materials, such as your portfolio, composite cards, and any requested documents.

Present Yourself Professionally: Dress appropriately for the audition, showcasing your personal style while still adhering to the client’s expectations.

Maintain good posture, exude confidence, and be friendly and approachable. Follow instructions carefully and be adaptable to any last-minute changes or requests.

Take Constructive Feedback: Not every audition will result in immediate success. Accept both positive and constructive feedback graciously, as it can help you improve and grow as a model.

Learn from each experience, and use feedback as an opportunity to refine your skills and enhance your chances for future auditions.

Learn from Rejections: Rejection is a part of the modeling industry, and it’s important to approach it with resilience and a growth mindset. Instead of letting rejections discourage you, view them as stepping stones toward success.

Analyze what you can learn from each experience, make adjustments, and continue to pursue your goals with determination.

Embrace Body Positivity and Self-Care

body positivity

Recognize Your Unique Beauty: In the fashion industry, it’s important to recognize that beauty comes in all shapes and sizes. Embrace your unique body shape and learn to love and appreciate yourself.

Focus on your strengths, talents, and the qualities that make you stand out as a plus-size model.

Foster a Healthy Mindset: Developing a healthy mindset is key to navigating the modeling industry with confidence and resilience. Surround yourself with positive influences, such as friends, family, or mentors, who support your goals and celebrate body diversity.

Engage in daily affirmations and positive self-talk to reinforce self-acceptance and boost your confidence.

Practice Self-Care: Prioritizing self-care is crucial for maintaining overall well-being. As a plus-size model, it’s important to take care of your physical, mental, and emotional health.

Engage in activities that bring you joy and relaxation, such as practicing mindfulness, meditating, or pursuing hobbies outside of modeling.

Make time for self-care rituals, whether it’s indulging in a bubble bath, getting a massage, or simply taking a walk in nature.

Surround Yourself with Support: Building a strong support system is vital. Seek out individuals who uplift and inspire you, whether it’s fellow models, body positivity activists, or like-minded friends.

Engage in communities and organizations that promote body acceptance and provide a safe space to share experiences and challenges. Having a support network can help you navigate the industry and provide encouragement during both successes and setbacks.

Focus on Health, Not Size: Embracing body positivity doesn’t mean neglecting your health. Strive to maintain a healthy lifestyle by engaging in regular exercise that you enjoy, such as dancing, yoga, or strength training.

Choose nutritious foods that nourish your body and provide energy. Remember that health is not determined by size alone and that being plus-size does not equate to being unhealthy.

Challenge Limiting Beliefs: Overcome societal and personal beliefs that may hold you back. Recognize that you are deserving of success and opportunities regardless of your size.

Challenge stereotypes and misconceptions about plus-size models by showcasing your talent, professionalism, and dedication.

Celebrate Your Achievements: As you progress in your career, take time to celebrate your achievements, no matter how small they may seem. Acknowledge your growth, the obstacles you’ve overcome, and the positive impact you’re making as a plus-size model.

Celebrating yourself reinforces a positive mindset and helps build momentum for future success.

Leverage Social Media for Self-Promotion and Personal Branding

Leveraging social media for self-promotion and personal branding can greatly benefit your career as a plus-size model. Here’s how you can effectively utilize social media platforms to build your online presence and showcase your talent:

Choose the Right Platforms: Start by selecting social media platforms that align with your target audience and modeling goals. Instagram, for example, is widely used in the fashion industry and allows you to showcase your portfolio, engage with followers, and collaborate with brands.

Consider platforms like TikTok or YouTube for video content and behind-the-scenes glimpses into your modeling journey. Focus on platforms where your target audience is most active.

Craft a Consistent Brand Image: Develop a clear and cohesive brand image that reflects your personality, style, and aspirations as a plus-size model. Use a consistent username and profile picture across platforms to create recognition and brand recall. Develop a bio that succinctly communicates your unique selling points and links to your professional website or portfolio.

Showcase Your Portfolio: Use your social media accounts as a digital portfolio to showcase your best work. Share high-quality images and videos that highlight your versatility and ability to embody different styles.

Collaborate with experienced photographers, stylists, and makeup artists to create captivating and visually appealing content. Curate your feed to create a visually pleasing and cohesive aesthetic that represents your personal brand.

Engage with Your Audience: Social media is a two-way street. Engage with your followers by responding to comments, direct messages, and mentions. Show appreciation for their support and create a sense of community.

Encourage interaction by asking questions, running polls, or hosting Q&A sessions. Engaging with your audience not only builds relationships but also increases your visibility and reach.

Collaborate with Brands and Influencers: Collaborate with relevant brands and influencers to expand your reach and gain exposure.

Reach out to brands that align with your values and style, and propose mutually beneficial collaborations. Tag and mention brands in your posts to increase the chances of being noticed.

Collaborating with influencers in the fashion and body positivity space can also help you tap into their existing audience and establish yourself as a credible figure.

Utilize Hashtags and Trends: Incorporate relevant hashtags into your posts to increase discoverability. Research popular hashtags in the plus-size modeling and fashion industry and use them strategically.

Participate in trending challenges and discussions to stay relevant and engage with a broader audience.

Stay up to date with industry trends and incorporate them into your content to showcase your versatility and adaptability.

Be Authentic and Transparent: Authenticity is key in building a personal brand. Share glimpses of your personality, experiences, and behind-the-scenes moments to connect with your audience on a deeper level.

Be transparent about your journey, challenges, and successes to inspire and motivate others. Building a genuine connection with your audience will help you establish a loyal following and attract brands and opportunities that align with your values.

Monitor and Analyze Performance: Use social media analytics tools to monitor the performance of your posts, such as engagement rates, reach, and follower growth.

Analyze the data to identify trends, understand what content resonates with your audience, and refine your social media strategy accordingly.

Pay attention to feedback and adapt your approach based on the insights you gather.

Balancing a Healthy Lifestyle and Body Acceptance

Maintain a healthy lifestyle by engaging in regular exercise and nourishing your body with nutritious foods. Remember, being a plus-size model does not equate to being unhealthy. Embrace your body shape while taking care of your physical and mental well-being.

Insights into the Plus-Size Modeling Industry

Stay informed about the industry’s landscape by researching notable agencies specializing in plus-size models, such as IMG Models’ “Curve” division or Wilhelmina’s “Curve” board. Familiarize yourself with brands and campaigns that champion body diversity, like Savage X Fenty and Aerie’s #AerieREAL.

Challenges and Opportunities

While progress has been made, challenges still exist in the plus-size modeling industry. However, many opportunities arise as brands increasingly recognize the importance of inclusivity. It is vital to celebrate the strides being made and advocate for further diversity in the industry.


Becoming a plus-size model in the fashion industry is an exciting and rewarding journey. By dispelling misconceptions, building confidence, networking, embracing body positivity, and leveraging social media, aspiring models can pursue their dreams.

Remember, the fashion industry is evolving, and there is a place for everyone. Embrace your uniqueness, celebrate your body, and let your talent shine on the runway.